Business Survey

GAC013 Examination Event two: Project- Drafted Report

Promoting a Marketing Mix for a Product or Service

Student's Brand: Aaron Chen

Student ID#: WSMS21534

Teacher: Claude

Due Date: 19 Come july 1st 2012

Term Count: 676

1 . 0 Introduction:

This survey introduces the comparisons of 3 products, that happen to be Nexus 7, Surface plus the new apple ipad tablet. 1 . 2 I think the modern ipad has got the best promoting among these types of three pads. The ipad tablet is used in entertainment, examine, work, contact and etc. You will find greater than 300 000 applications in the apple shop provided for downloading. The new ipad device is designed for each of the people regardless of age, gender or perhaps occupation because of the popular and easy-to-understand procedure system; people are attracted simply by its retina screen and superior encounter. The new ipad tablet is satisfied by 98% owners and it dominates the market. The new ipad tablet is shipped with IOS five. 1, which gives audio-visual multimedia and built/in siri. In hardware, it has Apple A5X processer, retina screen 1080 P high quality camera, 4G (LTE) and ( LiPo) power supply. As the third-generation of ipad, that attracted people's attention efficiently. However , some weaknesses remain in existence. It is heavy than ipad2 and emits more temperature. Drawback of it is high-capacity electric battery is more period should be invested in charging. The retail price, promotion, host to brand and capability of three or more different pads were as opposed. Overall, the retail price and ability have the primary effect on selection of marketing mixture.

2 . 0 Methods:

The data can be collected for the Internet. Standard websites ordinarily have the most reliable and thorough information about the items themselves. Therefore , the software and hardware data were gathered on the established websites. The evaluation information was gathered on a lot of reliable technology weblog about consumer electronics, such as ‘Gizmodo'. This sort of websites have previously organized or collected the evaluation of goods. They did the study or...



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